In this article, we’ll explore how winning personal and professional awards enhances your profile, the benefits of winning these types of awards and how Awards Intelligence can help you along your journey to being recognised as the best of the best.
Types of awards
There is a wide variety of awards to choose from, celebrating a diverse range of achievement. These may include:
- Non-executive directorships and public appointments
- Royal Honours
- General and quarterly Business Awards
- Flagship Business Awards, such as The King’s Award for Enterprise
Enhancing your profile
Enhancing your personal and professional profile is one of the many benefits of winning these types of awards. Being recognised for your achievements provides you with much more than just a certificate or a trophy.
Under the umbrella of profile enhancement comes improved credibility, instilled trust, improved networking opportunities and an increase in brand discovery with your audience. Let’s take a deeper look at these benefits and how you can make the most of them for you or your business.
Improved reputation and credibility
Awards provide a platform to be recognised for your achievements, setting you apart from your competitors and establishing a brighter future for your business.
Acting to compliment your personal and professional profile, winning awards enhances your reputation and credibility. Building a reputation for yourself in this way is invaluable for the future of your career, whether this be in a new role, a promotion or growing your business further to become the best that you can be.
Make sure that you share any such achievements on your digital profiles, showcasing to your industry, and beyond, the proof of your hard work and dedication.
Future connections
Networking is a huge part of modern life, both professionally and personally. We can discover new communities at any time, expanding our connections and opening up opportunities for ourselves.
Winning an award for your personal achievements will give you the chance to meet talented people in your field of interest, fostering community and showcasing your work to a wider audience.
Winning a business award will attract new clients, as they will be drawn to your verified expertise and professional reputation. This will provide your business with extra opportunities for growth and connection in your industry.
Brand promotion
Part and parcel of winning an award in this way is that you will receive great PR from event organisers and sponsors, who will want to promote your success because it reflects well on them too. Sending out press releases, running ad campaigns and linking to your website are all brilliant press for your business, as well as being invaluable for SEO.
Make sure you also promote your success by utilising your own marketing tools and putting the winner’s logo on your website to show other businesses and customers that you have been awarded for your professional accomplishments.
An award is in effect a 5-star review for your business, uplifting your reputation and instilling trust in your customers. Research shows that customers are far more likely to trust and purchase from a business that has achieved outstanding results, evidenced by excellent reviews and the acquisition of highly sought-after business and personal awards.
Recognising your achievements
Very rarely do we stop to reflect how far we’ve come on our personal or professional journey. However, awards are the perfect opportunity to take stock and appreciate everything that we have achieved.
For a moment, be proud of yourself! An award allows you to put into perspective all that you have accomplished and demonstrates your impact on the world.
It also gives you the opportunity to consider what else you’d like to achieve in your personal or professional life and to set future goals.
Be selective
It’s important for us to recognise that not every single award out there will necessarily enhance your personal and business profile.
Some awards don’t have the same credibility as others, and therefore you or your business must be selective (and realistic) about which ones you apply for.
If you wish to learn more, visit our website to download our Ultimate Guide to Business Awards.. You can also get in touch with us today to find out more about which awards might be the right choice for you.
Enhance your profile with Awards Intelligence
Keen to reap the benefits of winning a personal achievement or business award? Not only can winning these awards enhance your profile, but they can also improve your bottom line, with an average 48% increase in operating income and 37% growth in sales, according to the British Quality Foundation.
Contact us today to find out how Awards Intelligence can support you throughout the awards process.