Sam Musguin-Rowe

A journalist and copywriter, Sam has written for the likes of the Guardian, Telegraph, EMPIRE, Men’s Health, VICE and WIRED, as well as some of the world’s biggest brands. With a keen eye for a compelling narrative, Sam’s career has seen him write profiles of Grammy Award winning musicians, world-famous sportspeople and tech billionaires, and also immerse himself in such diverse topics as banger racing, competitive eating and pro arm-wrestling. He has been part of AI’s consultancy team since 2016, specialising in Royal Honours.