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FREE GUIDE: The Ultimate Guide To Winning Business Awards

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ultimate guide

There are hundreds of Business Awards you can enter. Discover how to choose the right award – and how to maximise your chances of winning. Free Guide from the UK leaders in Business Awards.

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The Ultimate Guide to Winning Business Awards covers the following topics:

What are the benefits of winning awards?

What are the best awards to enter?

How to impress the judges

Can we enter overseas awards?

How to write a successful award entry

How does Awards Intelligence write a business award entry?

Success stories

How to start your business awards programme

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FLAGSHIP BUSINESS
AWARDS

These awards are suited to any industry or sector, and will really showcase your business and bring unrivalled recognition. With these top-tier awards we will save you time, effort and aggravation and significantly increase your chances of success.

QUEEN’S AWARDS FOR ENTERPRISE

A Queen’s Award for Enterprise is the most prestigious award a UK based company can win and around 200 of these incredible accolades are given out by The Queen each year. However, not every company is eligible to enter the Queen’s Awards competition; you must be able to meet the strict entry criteria to be considered for this award.

QUARTERLY BUSINESS AWARDS

A selection of Business Awards run quarterly. You can find a category to suit you that you can enter all year round. These awards attract both National and International entrants and are a very cost-effective way of raising your profile and enhancing your reputation.

ULTIMATE AWARD FOR THE FOUNDER/CEO

The most prestigious personal award for any business leader is a Queen’s Honour – that is an MBE, OBE, CBE or Knight/Damehood. This honour, given by HM the Queen, is internationally recognised and is undoubtedly the most powerful PR and marketing tool there is. Recipients are a select and elite group, but outstanding individuals need to be nominated.

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LET OUR EXPERTS DRAFT YOUR AWARD ENTRIES. INDUSTRY AVERAGE WIN RATE 10%. OUR AVERAGE WIN RATE 65%

We would be delighted to help your business and outstanding team members to win the awards they deserve. Our service will save you valuable time and significantly increase your chances
of success.

The industry average win rate is estimated to be just 10% (1 in 10) – our average win rate is currently over 65% (almost 2 in 3) so you are over six times more likely to win with our help.

Our globally recognised experts can give you the winning edge when it comes to awards success.

WHY ENTER AWARDS?

Our clients have said to us that awards success has brought:

 

A raised profile and enhanced reputation, both nationally and internationally – within their company, across their industry and with their customers.

Trust and credibility.

An improved ability to secure investment and attract new customers – resulting in an increase to the overall business value.

New opportunities to benefit their projects, teams and staff members.

If your organisation has great customer service? you created an outstanding innovation? Perhaps you are a great employer or a successful entrepreneur. No matter what your business strengths are, you need to shout about them to make sure potential customers choose you over your competitors.

Winning business and personal awards will raise your profile, enhance your reputation, instil trust, attract new business and ultimately make you more profitable. In short, it will prove you are better than your competitors. It will also enable you to put your prices up as customers will often pay a premium for the best.

But writing award winning entries takes a great deal of skill, time and resource. Can you really afford to take your eye off the business to find the right awards to enter, gather all the evidence you need and create your entries? Do you have the experience to know what the judges are looking for? Or would you prefer to become a multiple award winner without all the hard work and effort that comes with creating award winning entries?

Congratulations, you have found the answer to your dilemma right here. We will take the hassle out of the corporate awards entry process for you, significantly increase your chances of winning and save you valuable time so that you can focus on your core responsibilities.

Whether you are a global organisation, an outstanding entrepreneur, a charity or a public sector organisation, we can help you to find, enter and win the awards you deserve. Contact us today to find out how we can help you become an award winner.

SIGNIFICANTLY INCREASE YOUR CHANCES OF SUCCESS

You are over 6 times more likely to win with our support

Do you get frustrated when your competitors win awards?

Do you struggle to find time to enter awards?

Do you want to find out which awards you are ready to win?

If you answered yes to any of the questions above, we can help you!

Start your bespoke Awards Plan

The first step to winning awards is to target the right awards and categories for you. To help us identify your strengths and recommend the best awards for you from our database of over 15000 UK and International awards / categories we would like to gather some information about your achievements, aims and objectives.

When you are ready to get started simply download the questionnaire below, fill in all your details and email it to us for our honest feedback and to get started on your Awards Plan.

If you need any help or guidance with your questionnaire simply call us on +44 (0)1444 230130 or email enquiries@awardsintelligence.co.uk for assistance.

DOWNLOAD QUESTIONARE 

Significantly increase your chances of winning with a bespoke Awards Plan

There is one key thing multi-award winning organisations almost always do...
It’s not rocket science, or particularly cutting edge for that matter. Like most things in business it boils down to common sense, but we know it works.
What multi-award winners do is carefully target the awards they enter to ensure they only focus on the ones they have the best chance of winning!
The truth is, you don’t need to be the best in world at everything to win, just the best entry in that award or category, so choosing wisely is the first step to success.
In summary, the secret to winning is to carefully build a targeted Awards Plan rather than aimlessly drifting from entering one award to another when the mood takes you.
Would you like:

A bespoke, focused Awards Plan produced by our experts that is totally aligned with your strengths to give you the very best chance of winning?

An insider’s guide to writing an award-winning entry to get you off to a flying start?

To increase your chances of winning x4 by having your first award entry professionally written by our specialist awards team?

For the first time, you can have access to all the tools and tricks of the trade that the pros and multi-award winners use to give them that vital winning edge.
Click the 'Start Your Awards Plan' button, complete the short questionnaire and send it to us. Our researchers will then start building a bespoke Awards Plan for you to significantly increase your chances of winning and save you valuable time.

Call us now on +44 (0)1444 230130 for further information or email us  your completed questionnaire and confirm which Awards Plan package you would like today to get the ball rolling.

WHEN YOU APPOINT AWARDS INTELLIGENCE WE WILL:

Create and manage your bespoke awards plan

Dedicate an expert to your entire project

Help you manage your marketing budget

Ensure you enter awards you have a strong chance of winning

Save you valuable time and help you stay focused on your commitments

Help you grow and increase the overall value of your business

A KEY SECRET TO BECOMING A
MULTI-AWARD WINNER IS...

Well, it’s not rocket science, or particularly cutting edge for that matter. Like most things in business it boils down to common sense, but we know it works.

In summary, the secret is to carefully build a targeted Awards Plan rather than aimlessly drifting from entering one award to another when the mood takes you.

FINANCIAL BENEFITS

Large award winning companies enjoyed a 48% increase in operating income and a 37% growth in sales when compared to non-award winners. Smaller award winning companies were also shown to have experienced a 63% increase...

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OUR CLIENTS' THOUGHTS

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Jason Hopkinson, Managing Director - Feed Factors Ltd

Queen’s Awards for Enterprise winner, Sustainable Development, 2022

Many thanks for all your hard work to guide us through the process for another successful Queens award. I’m very proud of my team, especially Veronika, for getting us through this process and is a true accolade to the work we do here. Thanks again for your support and your 100% success rate.

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Liam Serridge, International Sales Manager - S+B UK Ltd

Queen’s Awards for Enterprise winner, International Trade, 2022

A huge thank you to Keith and the team at Awards Intelligence, it’s fair to say without their support and guidance we would not have been successful in our bid to win not one but two Queens Awards for International Trade. We certainly wouldn’t hesitate to recommend Awards Intelligence to any other business

Founder and CEO

Queen’s Awards for Enterprise winner, International Trade, 2022

Completing our award application has been a journey, from gathering facts, figures and quotes to the stories that bring our business to life on the page. Thank you, Awards Intelligence, for your advice, support and expert knowledge. You were the guiding hand throughout the process, one that led us towards receiving our prestigious Queens Award for International Trade.

Aydya

AYDYA LTD.

Queen’s Awards for Enterprise winner, International Trade, 2021

The whole team would like to thank Awards Intelligence for their expert assistance in preparing our successful Queen’s Award for Enterprise application. Working with Ed was a pleasure – even if the pandemic did force us into some lengthy Zoom meetings! It was a great comfort to have experienced eyes guide the process and presentation. We would recommend them to anyone who thinks that, with a little help, they have a business worthy of recognition. Go for it!

CEO, Queen’s Award for Enterprise winner, International Trade 2021

Thanks to everyone at Awards Intelligence for your invaluable support and advice in our Queen's Award application. Jo in particular has been a tremendous help and encouragement throughout the process. The company has already gained many benefits from this award and I cannot thank you enough for all you have done.

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VERONIKA POLJASEVA

Feed Factors Ltd
Queen’s Awards for Enterprise Winner 2019, Innovation category

We are over the moon! Many thanks to Jo and Awards Intelligence for helping us to achieve it. Without you it wouldn’t be possible.

Chief Executive Officer

We are a young, innovative health-tech company with a cutting-edge range of DNA tests for analysing health, fitness and nutrition markers for both sports performance and general consumers. We are thrilled and delighted to have won two Queens Awards for Enterprise – one for Innovation and the other for International Trade.  Awards Intelligence assisted us in helping to really understand the depth of information needed for our double win.

DEBORAH MITCHELL

Heaven Health & Beauty Founder

Wow, I didn't realise just how fantastic my business was until I read the superb award winning entries you wrote for us! Many thanks, you are fab and I would definitely recommend you to anyone that wants to raise their profile and grow their business by winning awards.

NIGEL BOTTERILL

Entrepreneur's Circle Founder

Awards Intelligence have helped us win three awards in just three months. They have given us that vital winning edge and saved us valuable time. We have now committed to an annual awards plan to ensure we keep up the momentum. I would recommend AI to anyone that is serious about awards success as they have certainly delivered for my businesses very quickly.

BILL MCCANCE

Founder, CEO & Trustee Forces Support

I'd like to say on behalf of myself and Forces Support that we are delighted with the service provided, you have been exceptional throughout. As we were going through a growth spurt you continued to update the paperwork and right up to the last minute when about 11pm the night before you added in some late developments i sent across.

I've had many bad experiences in the Third sector and only a few good ones, working with you has been the best to date, and not because we won an award as I've always had it in mind to email in and let you know how much I appreciated your attitude and laid back approach to my constant pestering.

I have already recommended AI and will continue to do so, the service was superb.

LEIGH CHADWICK

Seasalt Ltd

Thank you for all your help in building our entry to the Queen's Award for Enterprise. You clearly grasped how important sustainability is to Seasalt and we were delighted that your professional and innovative approach to constructing our entry highlighted our own exceptional achievements in the retail sector.

LASH SARANNA

Managing Director Autobahn International Ltd

Thank you for your efficiency and expertise in compiling our recent award entry. You helped us to understand how to put forward our most outstanding achievements in a way that would be clear for the judges. We would definitely recommend you to other companies who deserve to be recognised for their success.

SIMON BURGESS

Insurance entrepreneur

Awards Intelligence helped us win eight awards making us the most award winning company in our insurance niche. When we sold the business this had a very positive impact on the attractiveness of the business to potential buyers and I estimate that the wins added around £500,000 to the overall value of the business.

JONATHAN EVITT

Tecna Display

With only two weeks to go before the deadline, we approached Awards Intelligence specifically to help us win a Queen’s Award for Enterprise and with their expert help we achieved our goal. To win the most prestigious business award in the world at the first attempt is no mean feat. What seemed daunting at the start was made very easy by Awards Intelligence, especially with the time scale created by our financial year end. The quality of the service was fast, efficient and professional. I would wholeheartedly recommend Awards Intelligence.

DAVID THOMSON

Chief Executive Close Invoice Finance

We have had a long and fruitful relationship with Awards Intelligence. Over the last 12 months alone they have helped us win five company awards which has helped to raise the profile of the organisation and further enhance its reputation as the UK’s leading invoice finance solution. They offer an excellent service and I would recommend them to any organisation that takes winning awards seriously.

RECIPIENT OF AN OBE SAID:

New Year's Honours List

Thanks for drafting such a professional nomination. You offer a truly outstanding service. I'm so glad my wife and I found you before she submitted the nomination. You are a great listener and an excellent writer. You made me sound brilliant!

BUSINESS CONTACT OF A RECIPIENT OF A CBE SAID:

New Year Honours List

Great work. You saved me so much time and I would never have been able to produce a submission that compelling!

BUSINESS CONTACT OF A RECIPIENT OF A CBE SAID:

New Year Honours List

Great work. You saved me so much time and I would never have been able to produce a submission that compelling!

FEEDBACK FROM HOUSE OF LORDS APPLICANTS:

I found your advice and hand’s on support invaluable. It can be difficult to decide what information to focus on in an application like this and to know what the Lords are looking for in a strong applicant. It’s been great working with someone who has a real understanding of the process.
 
“First class application. Many thanks. All we can do now is keep our fingers crossed and wait! At least I know I’ve given it my best shot.”
 
“Wanted to let you know that I’ve been invited for an interview. Very excited! Can we meet up soonest to discuss the likely lines of questioning? Thanks for your continued support.”

FEEDBACK FROM PUBLIC APPOINTMENT / NON-EXECUTIVE DIRECTORSHIP CLIENTS:

"To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!”
 
“I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you”.
 
“Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.”

FEEDBACK FROM PUBLIC APPOINTMENT / NON-EXECUTIVE DIRECTORSHIP CLIENTS:

"To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!”
 
“I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you”.
 
“Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.”

DAUGHTER OF RECIPIENT OF AN MBE SAID:

Queen’s Birthday Honours List

Just wanted to say a big thank you to you and your team for delivering a fantastic nomination for..... He was delighted to receive an MBE and when I showed him a copy of the nomination he was bowled over. It was the best birthday present I could ever have arranged for my father.

MARK BUTLER

PCL Ceramics Limited

Thank you for helping us through the Queen's Awards application Lesley, you clearly did a brilliant job and we are thrilled that this has resulted in such a fantastic award that recognises our achievements as a UK SME business

COLIN HAMAND

NGF Europe Ltd

Many thanks for all your help in ensuring our application met the criteria for The Queen's Awards for Enterprise 2014. This award recognises the achievements of our R+D team, the company's commitment to technical development and manufacturing excellence, and our outstanding marketing team who brought the product to market. We are delighted to be celebrating such incredible success and believe this award will be of great value and importance to the future of our business

ILONA ANDERSON

Head of Customer Experience DFS

DFS is so much more than just a retailer, and thanks to Awards Intelligence we have been able to highlight our outstanding charitable
partnerships and CSR projects on a national scale. Winning awards has not only enabled us to recognise and reward our employees’ achievements, it has allowed us continue building on our successes year on year. We wouldn’t hesitate to recommend Awards Intelligence to other businesses and individuals who are doing great work too.

SON AND DAUGHTER OF RECIPIENT OF AN MBE

Queen's Birthday Honours List

Many thanks to you and your team for helping us to get Mum’s work recognised.  She (and we) had a fabulous day and were delighted that Prince Charles really appeared to know who she was and what she had achieved.

IAN HARRIS

WSET (Wine & Spirit Education Trust)

The Wine & Spirit Education Trust is the leading global provider of it's kind, so it was only natural that we selected the leading global awards partner to help us demonstrate how we stand out. Awards Intelligence did just that, guiding and supporting us with their expertise and experience to win a Queen's Award for Enterprise for International Trade.

ANDREW LITTLEWOOD - NANOFLAM

KL Technologies LTD.

Thank you for helping us to win the Queen's Awards for Enterprise in the International Trade category. You helped us express our technical business in such an accessible way that the Queen's Awards Judges could see the importance of the work we do. Your identification of our CSR methods also helped us to demonstrate that we are not only commercially successful, but we are an organisation that cares about the footprint it leaves on the world.

JOHN SILCOCK

Robertson Taylor W&P Longreach

Thank you so much for all your help with our Queen's Award entry, we are delighted to have been chosen as winners in the International Trade category. We wouldn't hesitate to recommend Awards Intelligence to others looking for support in the competition; your first-class advice and guidance ensured we had the best chance of success, and highlighted our unique business strategy as one of the World’s leading insurance brokers for the live entertainment industry.

ALAN GOULD

Gen-X IT Ltd.

Thank you for turning around our Queen's Award entry in such a short amount of time. You captured the overall performance of Gen-X IT perfectly, highlighting how the different sides of the business work together to achieve optimum performance and added value for our global customers. Winning this award shows how far we have already come, and will lead us into the future with a real sense of pride.

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WHY SHOULD YOU APPOINT AWARDS INTELLIGENCE?

An Awards Intelligence awards entry is special. Not only will we save you a great deal of time and hassle, our experts will significantly increase your organisation's chances of success.

The judges assess an organisation's merits based on the entry put forward. Our entries are not simply glorified press releases, or a list of marketing soundbites, branding jargon, or a load of unsubstantiated claims. Poor entries often fall into this trap, and a frequent complaint from those judging an entry is that the organisation could not prove the claims they were making.

Instead, our entries define what makes the organisation stand out from the crowd and demonstrate accurately and persuasively exactly how and where the company is best in class.

If you want to give your organisation the best possible chance of receiving recognition for competitor-beating achievements, complete the form or call us on +44 (0)1444 230130 for a free assessment of your chances of success.

GET IN TOUCH

Help your business and outstanding team members to win the awards they deserve. Our service will save you valuable time and significantly increase your chances.

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