Awards Intelligence was conceived by Mark in 2007, having identified a need for an organisation that helps people to nominate their friends, family, business and community contacts for Queen’s honours or need support in winning business awards. As CEO, much of his time is spent being interviewed by the world's media and offering advice and guidance to clients as the leading authority in Royal honours, according to many. We try to dissuade him from getting involved in day to day operational matters and make constructive suggestions like “Why don’t you collect the kids from school today?” or “Do you need to pop to the supermarket?!”


April has enjoyed working with international clients in the fields of publishing and communications for over 25 years. With board level experience of managing businesses of all shapes and sizes she now has the pleasure of overseeing the perfectly formed team from head office, ensuring a professional, stress-free experience for all of our clients. Since joining as Operations Director she has added royal honours predictions and keeping Mark out of mischief to her list of talents.
Claire James

Claire James

Claire has worked in Business Development, Marketing and Communications in the professional services sector for over 15 years. She has always been client facing and is passionate about exceptional service, enjoying nothing more than to chatter and learn about our clients each day. As Global Head of Client Relations, Claire is a key point of contact in the team, coordinating and encouraging our clients to seek – and go on to gain – the recognition that they richly deserve. 
_MG_0901 copy


Lesley has a diverse background in top-flight journalism. As our Communications Director she draws on her track record of daily briefings at 10 Downing Street, BBC TV work in France, editing at the Daily Mail and reporting for the FT and The Sun. As our Senior Consultant she is a skilled interviewer, writer and researcher, covering subjects as varied as health to hijacks, export to archaeology, and rugby to risk management. Her love for language and critical thinking were polished during her history degree at Oxford University.


A former national newspaper journalist and Foreign Desk Editor at the Daily Mail, Keith has covered everything from wars and 9/11 to US presidential elections and the 2008 financial crisis. He has helped companies and individuals to win top awards in the UK and across the globe in numerous areas from oil & gas to medicine, transport, recruitment, philanthropy and sustainable construction. He has been with Awards Intelligence for over 10 years now.


Edward has been part of the team for over a decade. He has helped many individual clients secure King’s honours, and guided scores of companies to success in some of the UK’s most prestigious commercial awards, including the King’s Awards for Enterprise and the National Business Awards. Based in our Edinburgh office, he represents Awards Intelligence in Scotland, but also works with clients internationally. He has been a journalist for the best part of 20 years, writing for a variety of financial services publications and providing business copywriting support to companies in a wide range of sectors.


Kate has been working at Awards Intelligence for over 6 years. Her role as Business Awards Manager means every day is different. From the running of AI’s own awards – The Best Business Awards and The Global Business Excellence Awards – to advising clients and being a key member of the head office team, Kate really enjoys her role and loves working with all of our amazing clients.


A former BBC news journalist, Serena also worked for the English service of Germany’s DW TV in Berlin, on news, documentaries and promotions. So, it’s fair to say she works with the written and the spoken word to convey well-researched and engaging content. She is also a podcast launch consultant for corporate clients and hosts two of her own podcast productions. She has been part of the team for some years now and loves playing a role helping people who contribute so much to our world, gain well-deserved recognition.


With more than 20 years’ experience in Corporate Communications, Jo previously worked for ITV in London, having started her career in Sydney. An experienced PR and passionate writer, Jo has worked with a diverse range of clients, from property, engineering and medicine, to hospitality and sport. In addition to working with national and international clients, Jo serves our North of England client-base. Part of the consulting team since 2015 and a genuine 'people person', Jo describes helping accomplished individuals achieve well-deserved recognition through Awards Intelligence as 'the dream job'! She has written for a number of lifestyle magazines and has a history degree from the University of Sheffield.


A journalist and copywriter, Sam has written for the likes of the Guardian, Telegraph, EMPIRE, Men’s Health, VICE and WIRED, as well as some of the world’s biggest brands. With a keen eye for a compelling narrative, Sam’s career has seen him write profiles of Grammy Award winning musicians, world-famous sportspeople and tech billionaires, and also immerse himself in such diverse topics as banger racing, competitive eating and pro arm-wrestling. He has been part of AI’s consultancy team since 2016, specialising in Royal Honours.


Nick is the author of a best-selling guide to Berlin. He also has a raft of experience crafting marketing materials for a successful tourism business he founded in Berlin and for a wine education business he ran back home in the UK. He graduated in economics and history from Cambridge and then worked as a chartered surveyor in the world of property finance which brought him to Berlin in the 1990s soon after the fall of the Wall. He takes a great interest in finance and investing, loves fine wine even if he can’t afford it, and is inseparable from his bike at weekends.


Samira is a writer and former journalist who has been a consultant at Awards Intelligence since 2014. Prior to joining Awards Intelligence she spent over a decade working for ABC News (American Broadcasting Company) based in their London head office. Samira graduated from Durham University with a BA in English Literature, History and Middle Eastern Studies (Combined Arts) and speaks fluent Farsi.


Angela is a skilled writer and interviewer with a talent for getting to grips with a subject or story and telling it in a compelling way. She has worked for the BBC as a reporter, producer and news editor, and has taught journalism at the Local Radio Training Unit. She has also taught media handling at the prestigious Institute for Management Development in Lausanne. Angela’s time at Cambridge University reading law allowed her ample opportunity to hone her writing skills.
Janet Headshot 2


Janet is a journalist and PR with over 40 years of writing experience which also encompasses scripts, novels and corporate communications. Having a deep interest in people and what motivates their decisions, successes and ambitions, she brings her skills together in one place to research and write compelling stories which catch the attention of awards and honours judges.


Adrian is an experienced senior communications professional who has worked across a very diverse range of sectors – from engineering (in which he graduated from Loughborough University “a few decades ago”), technology, sustainability and international telecoms, to professional services, human resources, sport and cosmetics. His research and writing skills have helped bring award success to numerous companies and individuals in the UK, continental Europe, Africa and beyond.

karen beavis

With a background as a journalist on trade publications covering retail financial services, Karen has freelanced for national newspapers, produced corporate publications, and run marketing communication campaigns. Her wide range of editorial experience has helped our clients showcase their amazing achievements and win many prestigious awards including the King’s Awards for Enterprise and Royal Honours. Karen also helps with the administration of the Best Business Awards and the Global Business Excellence Awards. Having worked for us for many years, Karen can rightly claim that there aren’t many awards she hasn’t worked on!

Sue Pilfold

Sue's experience is extensive and ranges from writing Royal Honours nominations, proofreading, editing and critiquing the work of others, to judging business awards. Over the years, she has written and critiqued hundreds of nominations, dealing with clients from a huge variety of backgrounds and disciplines. In the case of writing nominations this has also involved liaising with clients and supporters, answering questions and giving advice, and when critiquing, providing written critical feedback, and advising clients on the quality of their nominations and the steps they need to take. 


Honours client

January 2023

Absolutely delightful and amazing success of our nomination for the award of Dame to our candidate. Without doubt, this is absolutely down to the dedication and professionalism of the application led by Edward and the team at Awards Intelligence. Edward has the wonderful ability of bringing to life a creative and compelling story, together with in-depth empirical research to add to the richness of the application. He has huge amounts of patience, diligence and buckets of kindness. The team at The Oxford Partnership, Saudi Arabia, are extremely grateful for the recognition of all their work through the success of this nomination.

Honours client

January 2023

Thank you both – particularly Samira, for your expert assistance and authorship of this submission. It far exceeded any expectations I may have had when we first set off on this journey some months ago. I truly “get” the value-add from working with your organisation!


Heaven Health & Beauty Founder

Wow, I didn't realise just how fantastic my business was until I read the superb award winning entries you wrote for us! Many thanks, you are fab and I would definitely recommend you to anyone that wants to raise their profile and grow their business by winning awards.


Entrepreneur's Circle Founder

Awards Intelligence have helped us win three awards in just three months. They have given us that vital winning edge and saved us valuable time. We have now committed to an annual awards plan to ensure we keep up the momentum. I would recommend AI to anyone that is serious about awards success as they have certainly delivered for my businesses very quickly.


Founder, CEO & Trustee Forces Support

I'd like to say on behalf of myself and Forces Support that we are delighted with the service provided, you have been exceptional throughout. As we were going through a growth spurt you continued to update the paperwork and right up to the last minute when about 11pm the night before you added in some late developments i sent across.

I've had many bad experiences in the Third sector and only a few good ones, working with you has been the best to date, and not because we won an award as I've always had it in mind to email in and let you know how much I appreciated your attitude and laid back approach to my constant pestering.

I have already recommended AI and will continue to do so, the service was superb.


Seasalt Ltd

Thank you for all your help in building our entry to the Queen's Award for Enterprise. You clearly grasped how important sustainability is to Seasalt and we were delighted that your professional and innovative approach to constructing our entry highlighted our own exceptional achievements in the retail sector.


Double QAE winner, 2018

We are a young, innovative health-tech company with a cutting-edge range of DNA tests for analysing health fitness and nutrition markers for both sports performance and general consumers. We are thrilled and delighted to have won two Queen's Awards for Enterprise - one for Innovation and the other for International Trade. Awards Intelligence assisted in helping us to really understand the depth of information needed for our double win.


Managing Director Autobahn International Ltd

Thank you for your efficiency and expertise in compiling our recent award entry. You helped us to understand how to put forward our most outstanding achievements in a way that would be clear for the judges. We would definitely recommend you to other companies who deserve to be recognised for their success.


Insurance entrepreneur

Awards Intelligence helped us win eight awards making us the most award winning company in our insurance niche. When we sold the business this had a very positive impact on the attractiveness of the business to potential buyers and I estimate that the wins added around £500,000 to the overall value of the business.


Tecna Display

With only two weeks to go before the deadline, we approached Awards Intelligence specifically to help us win a Queen’s Award for Enterprise and with their expert help we achieved our goal. To win the most prestigious business award in the world at the first attempt is no mean feat. What seemed daunting at the start was made very easy by Awards Intelligence, especially with the time scale created by our financial year end. The quality of the service was fast, efficient and professional. I would wholeheartedly recommend Awards Intelligence.


Chief Executive Close Invoice Finance

We have had a long and fruitful relationship with Awards Intelligence. Over the last 12 months alone they have helped us win five company awards which has helped to raise the profile of the organisation and further enhance its reputation as the UK’s leading invoice finance solution. They offer an excellent service and I would recommend them to any organisation that takes winning awards seriously.


New Year's Honours List

Thanks for drafting such a professional nomination. You offer a truly outstanding service. I'm so glad my wife and I found you before she submitted the nomination. You are a great listener and an excellent writer. You made me sound brilliant!


Great work. You saved me so much time and I would never have been able to produce a submission that compelling!


I found your advice and hand’s on support invaluable. It can be difficult to decide what information to focus on in an application like this and to know what the Lords are looking for in a strong applicant. It’s been great working with someone who has a real understanding of the process.
First class application. Many thanks. All we can do now is keep our fingers crossed and wait! At least I know I’ve given it my best shot.
Wanted to let you know that I’ve been invited for an interview. Very excited! Can we meet up soonest to discuss the likely lines of questioning? Thanks for your continued support.


To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!
I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you.
Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.


Queen’s Birthday Honours List

Just wanted to say a big thank you to you and your team for delivering a fantastic nomination for..... He was delighted to receive an MBE and when I showed him a copy of the nomination he was bowled over. It was the best birthday present I could ever have arranged for my father.


PCL Ceramics Limited

Thank you for helping us through the Queen's Awards application Lesley, you clearly did a brilliant job and we are thrilled that this has resulted in such a fantastic award that recognises our achievements as a UK SME business


NGF Europe Ltd

Many thanks for all your help in ensuring our application met the criteria for The Queen's Awards for Enterprise 2014. This award recognises the achievements of our R+D team, the company's commitment to technical development and manufacturing excellence, and our outstanding marketing team who brought the product to market. We are delighted to be celebrating such incredible success and believe this award will be of great value and importance to the future of our business


Head of Customer Experience DFS

DFS is so much more than just a retailer, and thanks to Awards Intelligence we have been able to highlight our outstanding charitable
partnerships and CSR projects on a national scale. Winning awards has not only enabled us to recognise and reward our employees’ achievements, it has allowed us continue building on our successes year on year. We wouldn’t hesitate to recommend Awards Intelligence to other businesses and individuals who are doing great work too.


Queen's Birthday Honours List

Many thanks to you and your team for helping us to get Mum’s work recognised.  She (and we) had a fabulous day and were delighted that Prince Charles really appeared to know who she was and what she had achieved.


WSET (Wine & Spirit Education Trust)

The Wine & Spirit Education Trust is the leading global provider of it's kind, so it was only natural that we selected the leading global awards partner to help us demonstrate how we stand out. Awards Intelligence did just that, guiding and supporting us with their expertise and experience to win a Queen's Award for Enterprise for International Trade.


KL Technologies LTD.

Thank you for helping us to win the Queen's Awards for Enterprise in the International Trade category. You helped us express our technical business in such an accessible way that the Queen's Awards Judges could see the importance of the work we do. Your identification of our CSR methods also helped us to demonstrate that we are not only commercially successful, but we are an organisation that cares about the footprint it leaves on the world.


Robertson Taylor W&P Longreach

Thank you so much for all your help with our Queen's Award entry, we are delighted to have been chosen as winners in the International Trade category. We wouldn't hesitate to recommend Awards Intelligence to others looking for support in the competition; your first-class advice and guidance ensured we had the best chance of success, and highlighted our unique business strategy as one of the World’s leading insurance brokers for the live entertainment industry.


Gen-X IT Ltd.

Thank you for turning around our Queen's Award entry in such a short amount of time. You captured the overall performance of Gen-X IT perfectly, highlighting how the different sides of the business work together to achieve optimum performance and added value for our global customers. Winning this award shows how far we have already come, and will lead us into the future with a real sense of pride.



An Awards Intelligence nomination is special. Not only will we save you a great deal of time and hassle, our experts will significantly increase the nominee's chances of success.

Honours Selection Committees judge a candidate's merits based on the nomination put forward. Our nominations are not simply an extended CV, a list of educational achievements, appointments, awards or posts, or a job description. Poor nominations often list these things, and a frequent complaint from the Committees judging the nominations is that the person recommended is "doing no more than their paid job".

Instead, our nominations define what is special about the candidates' achievements and show accurately, memorably and persuasively exactly how and where they have made a difference.

If you want to give someone the best possible chance of receiving recognition for their hard work and achievements, contact us today on, complete the form or call us on +44 (0)1444 230130 for a free assessment of their chances of success.


Give someone the best possible chance of receiving recognition for their hard work and achievements or help your business win the awards it deserves. Complete the form or call us for a free assessment of your chances of success.

  • This field is for validation purposes and should be left unchanged.