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Mark Llewellyn-Slade

Awards Intelligence was conceived by Mark in 2007, having identified a need for an organisation that helps people to nominate their friends, family, business and community contacts for Queen’s honours or need support in winning business awards. As CEO, much of his time is spent being interviewed by the worlds media and offering advice and guidance to clients as the leading authority in Queen’s honours, according to many. We try to dissuade him from getting involved in day to day operational matters and make constructive suggestions like “Why don’t you collect the kids from school today?” or “Do you need to pop to the supermarket?!”
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April Sankey

April has enjoyed working with international clients in the fields of publishing and communications for over 25 years. With board level experience of managing businesses of all shapes and sizes she now has the pleasure of overseeing the perfectly formed team from head office, ensuring a professional, stress-free experience for all of our clients. Since joining as Operations Director she has added Queen’s honours predictions and keeping Mark out of mischief to her list of talents.
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Kate Morgan-Tolworthy

Kate has been working at Awards Intelligence for just over 3 years. Her role as Operations Manager means every day is different. From the running of AI’s own business awards to advising clients and being a key member of the head office team, Kate really enjoys her role and loves working with all of our amazing clients.
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Sue Hall

Sue has 40 years’ experience of corporate life in both Insurance and Law; creating, implementing and providing training in various fields of IT, in addition to other roles including executive secretarial administration and project management. With her extensive skillset, Sue looks after all of AI’s administration at Head Office as well as providing support to all members of the team. Although she will be the first to admit that her main role is ensuring Pippin, our office cat, is pampered daily!
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Lesley Hussell

Lesley has a diverse background in top-flight journalism. From daily briefings at 10 Downing Street and BBC television features in France to editing at the Daily Mail and stints at the FT and The Sun. She is a skilled interviewer, writer and researcher, covering subjects as varied as health to hijacks, export to archaeology, and rugby to risk management. Her love for language and critical thinking were polished during her history degree at Oxford University. Lesley has been on the consulting team for eight years.
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Keith Murray

A former national newspaper journalist and Foreign Desk Editor at the Daily Mail, Keith has covered everything from wars and 9/11 to US presidential elections and the 2008 financial crisis. He has helped companies and individuals to win top awards in the UK and across the globe in numerous areas from oil & gas to medicine, transport, recruitment, philanthropy and sustainable construction. He has been with Awards Intelligence some 10 years now.
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Angela Young

Angela is a skilled writer and interviewer with a talent for getting to grips with a subject or story and telling it in a compelling way. She has worked for the BBC as a reporter, producer and news editor, and has taught journalism at the Local Radio Training Unit. She has also taught media handling at the prestigious Institute for Management Development in Lausanne. Angela’s time at Cambridge University reading law allowed her ample opportunity to hone her writing skills.
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Serena Gay

A former BBC news journalist, Serena also worked for the English service of Germany’s DW TV in Berlin, on news, documentaries and promotions. So, it’s fair to say she works with the written and the spoken word to convey well-researched and engaging content. Her voice can be heard in museums all over the world guiding visitors round exhibitions and on podcasts for a broad range of clients.
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Ed Murray

Edward has been part of the team for over a decade. He has helped many individual clients secure Queen’s honours, and guided scores of companies to success in some of the UK’s most prestigious commercial awards, including the Queen’s Awards for Enterprise and the National Business Awards. Based in our Edinburgh office, he represents Awards Intelligence in Scotland, but also works with clients internationally. He has been a journalist for the best part of 20 years, writing for a variety of financial services publications and providing business copywriting support to companies in a wide range of sectors.
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Karen Beavis

Having been a consultant with Awards Intelligence since 2011, Karen has written winning applications for almost every business and personal award available to enter. Before joining Awards Intelligence, Karen worked as a financial journalist on trade magazines and wrote articles on personal finance for the national press including the Times, and for a number of personal finance websites. Karen also has extensive experience in writing features for women’s magazine.
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Samira Parkinson-Smith

Samira is a writer and former journalist who has been a consultant at Awards Intelligence since 2014. Prior to joining Awards Intelligence she spent over a decade working for ABC News (American Broadcasting Company) based in their London head office. Samira graduated from Durham University with a BA in English Literature, History and Middle Eastern Studies (Combined Arts) and speaks fluent Farsi.
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Adrian Linden

Adrian is an experienced senior communications professional who has worked across a very diverse range of sectors – from engineering (in which he graduated from Loughborough University “a few decades ago”), technology, sustainability and international telecoms, to professional services, human resources, sport and cosmetics. His research and writing skills have helped bring award success to numerous companies and individuals in the UK, continental Europe, Africa and beyond.
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Jo Spencer

With more than 20 years’ experience in Corporate Communications, Jo previously worked for ITV in London, having started her career in Sydney. An experienced PR and passionate writer, Jo has worked with a diverse range of clients, from property, engineering and medicine, to hospitality and sport. In addition to working with national and international clients, Jo serves our North of England client-base. Part of the consulting team for four years and a genuine 'people person', Jo describes helping accomplished individuals achieve well-deserved recognition through Awards Intelligence as 'the dream job'! She has written for a number of lifestyle magazines and has a history degree from the University of Sheffield.
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Sue Pilfold

Sue brings a variety of skills to the team: drafting Queen’s Honours nominations, proofreading, editing and critiquing the work of others, to judging business awards. Over the years, she has written and critiqued hundreds of nominations, dealing with clients from a wide variety of backgrounds and disciplines. In writing nominations Sue liaises with clients and supporters, answering questions and giving advice, and when critiquing, provides written critical feedback, and advises clients on the quality of their nominations and the steps they need to take to improve their chances of success.
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OUR CLIENTS' THOUGHTS

We are a young, innovative health-tech company with a cutting-edge range of DNA tests for analysing health fitness and nutrition markers for both sports performance and general consumers. We are thrilled and delighted to have won two Queen's Awards for Enterprise - one for Innovation and the other for International Trade. Awards Intelligence assisted in helping us to really understand the depth of information needed for our double win.

CHIEF EXECUTIVE OFFICER

Double QAE winner

Wow, I didn't realise just how fantastic my business was until I read the superb award winning entries you wrote for us! Many thanks, you are fab and I would definitely recommend you to anyone that wants to raise their profile and grow their business by winning awards.

DEBORAH MITCHELL

Heaven Health & Beauty Founder

Awards Intelligence have helped us win three awards in just three months. They have given us that vital winning edge and saved us valuable time. We have now committed to an annual awards plan to ensure we keep up the momentum. I would recommend AI to anyone that is serious about awards success as they have certainly delivered for my businesses very quickly.

NIGEL BOTTERILL

Entrepreneur's Circle Founder

I'd like to say on behalf of myself and Forces Support that we are delighted with the service provided, you have been exceptional throughout. As we were going through a growth spurt you continued to update the paperwork and right up to the last minute when about 11pm the night before you added in some late developments i sent across.

I've had many bad experiences in the Third sector and only a few good ones, working with you has been the best to date, and not because we won an award as I've always had it in mind to email in and let you know how much I appreciated your attitude and laid back approach to my constant pestering.

I have already recommended AI and will continue to do so, the service was superb.

BILL MCCANCE

Founder, CEO & Trustee Forces Support

Thank you for all your help in building our entry to the Queen's Award for Enterprise. You clearly grasped how important sustainability is to Seasalt and we were delighted that your professional and innovative approach to constructing our entry highlighted our own exceptional achievements in the retail sector.

LEIGH CHADWICK

Seasalt Ltd

Thank you for your efficiency and expertise in compiling our recent award entry. You helped us to understand how to put forward our most outstanding achievements in a way that would be clear for the judges. We would definitely recommend you to other companies who deserve to be recognised for their success.

LASH SARANNA

Managing Director Autobahn International Ltd

Awards Intelligence helped us win eight awards making us the most award winning company in our insurance niche. When we sold the business this had a very positive impact on the attractiveness of the business to potential buyers and I estimate that the wins added around £500,000 to the overall value of the business.

SIMON BURGESS

Insurance entrepreneur

With only two weeks to go before the deadline, we approached Awards Intelligence specifically to help us win a Queen’s Award for Enterprise and with their expert help we achieved our goal. To win the most prestigious business award in the world at the first attempt is no mean feat. What seemed daunting at the start was made very easy by Awards Intelligence, especially with the time scale created by our financial year end. The quality of the service was fast, efficient and professional. I would wholeheartedly recommend Awards Intelligence.

JONATHAN EVITT

Tecna Display

We have had a long and fruitful relationship with Awards Intelligence. Over the last 12 months alone they have helped us win five company awards which has helped to raise the profile of the organisation and further enhance its reputation as the UK’s leading invoice finance solution. They offer an excellent service and I would recommend them to any organisation that takes winning awards seriously.

DAVID THOMSON

Chief Executive Close Invoice Finance

Thanks for drafting such a professional nomination. You offer a truly outstanding service. I'm so glad my wife and I found you before she submitted the nomination. You are a great listener and an excellent writer. You made me sound brilliant!

RECIPIENT OF AN OBE SAID:

New Year's Honours List

Great work. You saved me so much time and I would never have been able to produce a submission that compelling!

BUSINESS CONTACT OF A RECIPIENT OF A CBE SAID:

New Year Honours List

Great work. You saved me so much time and I would never have been able to produce a submission that compelling!

BUSINESS CONTACT OF A RECIPIENT OF A CBE SAID:

New Year Honours List

I found your advice and hand’s on support invaluable. It can be difficult to decide what information to focus on in an application like this and to know what the Lords are looking for in a strong applicant. It’s been great working with someone who has a real understanding of the process.
 
“First class application. Many thanks. All we can do now is keep our fingers crossed and wait! At least I know I’ve given it my best shot.”
 
“Wanted to let you know that I’ve been invited for an interview. Very excited! Can we meet up soonest to discuss the likely lines of questioning? Thanks for your continued support.”

FEEDBACK FROM HOUSE OF LORDS APPLICANTS:

"To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!”
 
“I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you”.
 
“Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.”

FEEDBACK FROM PUBLIC APPOINTMENT / NON-EXECUTIVE DIRECTORSHIP CLIENTS:

"To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!”
 
“I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you”.
 
“Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.”

FEEDBACK FROM PUBLIC APPOINTMENT / NON-EXECUTIVE DIRECTORSHIP CLIENTS:

Just wanted to say a big thank you to you and your team for delivering a fantastic nomination for..... He was delighted to receive an MBE and when I showed him a copy of the nomination he was bowled over. It was the best birthday present I could ever have arranged for my father.

DAUGHTER OF RECIPIENT OF AN MBE SAID:

Queen’s Birthday Honours List

Thank you for helping us through the Queen's Awards application Lesley, you clearly did a brilliant job and we are thrilled that this has resulted in such a fantastic award that recognises our achievements as a UK SME business

MARK BUTLER

PCL Ceramics Limited

Many thanks for all your help in ensuring our application met the criteria for The Queen's Awards for Enterprise 2014. This award recognises the achievements of our R+D team, the company's commitment to technical development and manufacturing excellence, and our outstanding marketing team who brought the product to market. We are delighted to be celebrating such incredible success and believe this award will be of great value and importance to the future of our business

COLIN HAMAND

NGF Europe Ltd

DFS is so much more than just a retailer, and thanks to Awards Intelligence we have been able to highlight our outstanding charitable
partnerships and CSR projects on a national scale. Winning awards has not only enabled us to recognise and reward our employees’ achievements, it has allowed us continue building on our successes year on year. We wouldn’t hesitate to recommend Awards Intelligence to other businesses and individuals who are doing great work too.

ILONA ANDERSON

Head of Customer Experience DFS

Many thanks to you and your team for helping us to get Mum’s work recognised.  She (and we) had a fabulous day and were delighted that Prince Charles really appeared to know who she was and what she had achieved.

SON AND DAUGHTER OF RECIPIENT OF AN MBE

Queen's Birthday Honours List

The Wine & Spirit Education Trust is the leading global provider of it's kind, so it was only natural that we selected the leading global awards partner to help us demonstrate how we stand out. Awards Intelligence did just that, guiding and supporting us with their expertise and experience to win a Queen's Award for Enterprise for International Trade.

IAN HARRIS

WSET (Wine & Spirit Education Trust)

Thank you for helping us to win the Queen's Awards for Enterprise in the International Trade category. You helped us express our technical business in such an accessible way that the Queen's Awards Judges could see the importance of the work we do. Your identification of our CSR methods also helped us to demonstrate that we are not only commercially successful, but we are an organisation that cares about the footprint it leaves on the world.

ANDREW LITTLEWOOD - NANOFLAM

KL Technologies LTD.

Thank you so much for all your help with our Queen's Award entry, we are delighted to have been chosen as winners in the International Trade category. We wouldn't hesitate to recommend Awards Intelligence to others looking for support in the competition; your first-class advice and guidance ensured we had the best chance of success, and highlighted our unique business strategy as one of the World’s leading insurance brokers for the live entertainment industry.

JOHN SILCOCK

Robertson Taylor W&P Longreach

Thank you for turning around our Queen's Award entry in such a short amount of time. You captured the overall performance of Gen-X IT perfectly, highlighting how the different sides of the business work together to achieve optimum performance and added value for our global customers. Winning this award shows how far we have already come, and will lead us into the future with a real sense of pride.

ALAN GOULD

Gen-X IT Ltd.
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WHY SHOULD YOU APPOINT AWARDS INTELLIGENCE?

An Awards Intelligence nomination is special. Not only will we save you a great deal of time and hassle, our experts will significantly increase the nominee's chances of success.

Honours Selection Committees judge a candidate's merits based on the nomination put forward. Our nominations are not simply an extended CV, a list of educational achievements, appointments, awards or posts, or a job description. Poor nominations often list these things, and a frequent complaint from the Committees judging the nominations is that the person recommended is "doing no more than their paid job".

Instead, our nominations define what is special about the candidates' achievements and show accurately, memorably and persuasively exactly how and where they have made a difference.

If you want to give someone the best possible chance of receiving recognition for their hard work and achievements, contact us today on, complete the form or call us on +44 (0)1444 for a free assessment of their chances of success.

GET IN TOUCH

Give someone the best possible chance of receiving recognition for their hard work and achievements or help your business win the awards it deserves. Complete the form or call us for a free assessment of your chances of success.

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