Q: How do I roll out my 3-point plan?

It’s as easy as 1,2,3

Step 1

The narrative of your entry, and the way you choose to position your business is vital when it comes to winning awards. Your story needs to be persuasive, of course, but it can’t read like a press release or a piece of marketing blurb simply blowing your own trumpet!

Step 2

All the claims you make in your entry need to be substantiated in some way. Think facts and figures, financial results, customer feedback and testimonials, rave reviews… you get the idea. Back up everything you say with solid evidence that leaves the judges in no doubt that you are walking the walk, as well as talking the talk.

Step 3

Consider whether you are a large enterprise with best practice across many departments, or whether there is one overriding success story that sets your business apart. Deciding which approach best relates to you will help give your entry focus. Don’t overwhelm the judges with too many disconnected success stories or your entry will just be confusing.