The power of saying NO

People often ask us: “Why don’t you just say yes to everyone who calls you for an ‘honest’ assessment of their chances of Queen’s honours, business awards or House of Lords application success”? That way we could take people’s fees with big smiles on our faces.

The reason we don’t is two-fold. Firstly, it’s frankly not ethical to get people’s hopes up and take their money if we knew there’s no realistic chance of success, our business just wouldn’t be sustainable and thrive that way.

Secondly, we’re very proud of our success rates. The industry average success rate for Queen’s Honours, business awards and Lords applications is about 1 in 10.  Our success rate is 1 in 2. Why? Because we’re very good at what we do and we’re very choosy about who we take on as clients.

The fact that the word ‘no’ rears its ugly head more often than not just proves how prestigious awards and honours are to organisations and individuals. Whether it’s a knighthood, peerage or a medium-sized business picking up their first award win, nothing worth having is easy to get.

Please don’t get us wrong, we are just sharing our professional opinion based on vast experience and if you want to apply for something you certainly can, regardless of what we think. Furthermore, if you receive a ‘no’ from us now it’s certainly not the end of the road. We will give you advice and guidance on how you could turn that ‘no’ into a ‘yes’ at some point or guide you down a more appropriate path. So a NO now can lead to a really positive outcome.

If you would like a free no-obligation assessment on your chances, feel free to contact us at or simply call +44 (0)1444 230130 for an informal, no obligation chat.