New Year Honours List highlights 2015

William David Butler-Adams CEO of Brompton Bikes received an OBE in The New Years Honours List 2015.

William has reached this outstanding achievement at the age of 40 with his truly remarkable story.

Brompton Bikes are the recognisable fold-up bikes that seem to be everywhere you look around London. Sales of the much-loved bikes have now spread across the UK and are beginning to grow worldwide.

Fate would have it that William met Tim Guinness, Chairman of Brompton Bikes, by chance on a bus around ten years ago. From there William has gone from strength-to-strength becoming the CEO and taking the organisation from a 27-strong outfit to a 127-strong outfit.

William used his experience in the car industry to expand the business. Unlike most bike manufacturers, who make the frame, and then farm out components such as wheels and brake pads to firms like Shimano, Brompton controls the production of all of its accessories and parts. It makes around 15% on the bike itself, with 45% more as on add-ons. This is exactly how firms such as Mercedes have become such successful organisations.

William is a Yorkshireman who studied mechanical engineering at Newcastle University. He has become an inspiration to any young person, proving what can be achieved in a short space of time.

However, when asked about Brompton Bike’s philosophy it’s clear that William still has one main focus, his answer: ‘Make a bloody good bike.’

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Individuals profiled on this blog are identified only to illustrate the type of people who are awarded honours each year and are not necessarily connected to Awards Intelligence.