Case Studies

The following case studies are made up of a mix of Awards Intelligence clients and other non-clients to give you a feel for the diverse types of organisations and people who win business awards and secure personal honours. As you will see they are from a wide range of backgrounds and possess a broad mix of skills.

Deborah Mitchell, Heaven
International Award Winner
Multi-award winning founder of the Bee Venom Mask, Heaven Health and Beauty

From local beautician to outstanding ambassador for the United Kingdom, Deborah Mitchell has achieved incredible international business success thanks to her innovative beauty product, the Bee Venom Mask.

Heaven’s all-natural Bee Venom Mask has become a much loved beauty treatment for royals and celebrities alike, including the Duchess of Cambridge, Gwyneth Paltrow and Danni Minogue.

With a list of awards now under her belt, including the Women in Business Award and the Best New Product or Service of the Year at the International Business Awards, Deborah’s achievements have secured her position as one of the UK’s leading businesswomen.

Ramsden International
Multi-Award Winner

Ramsden International has been flying the flag for the British grocery industry for over 40 years. The award-winning company now operates in over 120 countries across the world.

Led by Sean Ramsden, the family owned and managed wholesale exporter of British groceries has created success through their focus on upholding the highest possible industry standards. Winning many national awards has helped them to continue building their reputation as the UK’s most celebrated grocery exporter.

Sean’s advice to any company looking to win awards is to “focus on what makes your business special, it doesn’t matter how big or how small the company might be, it’s the quality of what you do that counts.”


Ardent Ltd
Queen’s Award for Enterprise Winner
International Trade

Thanks to their exceptional success in oversees trade, Ardent Ltd have grown from a small company in North Yorkshire, to a global provider of bespoke vehicle and plant fire suppression systems.

Since 1993 Ardent have been gathering pace as a market leader, focussing their specialist knowledge and service on protecting valuable mobile plant equipment from fire in some of the most challenging environments, including Asia, North and South America and Africa.

Neil Crowther, Managing Director has identified Ardent’s depth of knowledge and specialist team as the outstanding element that has helped them create success and now win a prestigious Queen’s Award for Enterprise.


Ella’s Kitchen
Fast Growth Business Awards Winner
International Business of the Year

Paul Lindley is “Ella’s Dad”. He is also the founder of the internationally acclaimed and multi-award-winning baby and children’s food company Ella’s Kitchen.

Since 2006, with Paul at the helm, the company has almost doubled turnover year on year. Taking his inspiration from the disturbing figures on childhood obesity, Paul has created a high-quality brand which is helping children to “eat better” as well as delivering an outstanding business model from its UK home.

Paul places the success of Ella’s kitchen on the passion of the whole team behind the brand, identifying their commitment to understanding the needs of international consumers as one of the reasons why they have become a global success.


Dr Mike Short CBE
IET President and Queen's honour recipient

The Institution of Engineering and Technology’s (IET) President has been recognised by the Queen in her 2012 Birthday Honours list.

Dr Mike Short, who is also Vice President at Telefónica Europe plc has been awarded a CBE. Dr Short has had a career spanning 37 years in electronics and telecommunications.

“It is a great honour to receive this personally for my contribution to the mobile industry even though many others have played such a great role.

“I am particularly pleased that it helps highlight how much mobile innovation and investment has done for society, skills and services. This is a truly great year to receive my medal after 25 years in the mobile industry and only 20 years since the first digital mobile phone was approved for connection to mobile networks,” he said.

Bob Widdecombe MBE
Volunteer and Queen's honour recipient

Devon & Cornwall Crimestoppers volunteer Bob Widdecombe, was recognised in the 2012 Queen's Birthday Honours list. The former committee Chair, who still volunteers for the charity, was awarded an MBE 'For services to Crime Prevention and Sport in Plymouth, Devon.'

Bob received the award for his volunteer role within Crimestoppers in addition to his role as Chairman of the Plymouth Raiders basketball team and involvement in many other sports.

Bob said: "It's fantastic to see how Crimestoppers has grown since it first started in 1988 which is due to the numerous hard working volunteers that have worked tirelessly in all the regions and of course the management and staff at Crimestoppers headquarters, and also Lord Ashcroft and the board of Trustees. Without the help of all these people Crimestoppers would not be the success story it is today.

On being notified of his MBE, Bob said: "I got a letter in the post and one of the hardest parts, as it's confidential, was keeping it quiet for 6 weeks until it had been officially announced. I feel absolutely delighted, greatly honoured and really very humbled that they've given me this fantastic honour of an MBE.”

David Bucknall OBE
Entrepreneur and Queen's honour recipient

Mr Bucknall, one of the most recognisable faces on the Birmingham business circuit, who retired from the helm at Rider Levett Bucknall after 50 years last year, was awarded an OBE in the 2013 New Year honours list, for services to the construction industry.

The son of Charles Bucknall, who founded Bucknall Austin in 1947, David Bucknall is currently Quantity Surveying & Construction Professional Group chairman at the Royal Institution of Chartered Surveyors and also chairman of the Birmingham & Black Country Community Foundation.

He said: “My passion and enthusiasm for the profession is undiminished. There is a great opportunity for the quantity surveying and project management sector to take the lead in delivering better value across the whole life of buildings. So this OBE is a great honour and due recognition for the collaborative approach which I embrace.”

Elizabeth Atere-Roberts OBE
Nurse and Queen's honour recipient

Elizabeth Atere-Roberts, 60, from Lewisham, south London, was "delighted" to be appointed an OBE for services to healthcare in the 2010 New Year Honours list.

She recently retired as a specialist nurse for Lambeth, Southwark and Lewisham primary care trusts, where she ensured older people received the care and support they needed from the private sector and NHS.

Mrs Atere-Roberts said: "Having worked so hard for 40 years in healthcare, it is wonderful to be acknowledged in this way. I really am one of the lucky ones as I have loved working with older people and thoroughly enjoyed everything I have done."

**Please note that none of the Queen’s honours case studies used on this website are clients of Awards Intelligence. We never knowingly divulge the names of our personal clients and we only provide comments from corporate clients with their express permission.

Nitin Dahad
Public Appointment: East of England Development Agency

Nitin Dahad started his working life as a technology journalist and worked his way through various corporate roles in the global technology sector. He then helped grow a small technology start-up business to a very successful exit and has applied his entrepreneurial skills to a number of emerging businesses. These experiences have proved invaluable to Nitin in his public appointment as a non-executive board member of the East of England Development Agency, where he is helping bring business and community groups together to grow the regional economy.

"My route to the public sector was through my desire to enable networking and support opportunities. Having the responsibility of a public appointment means you can influence change whether it is local or national. Public appointments are usually part-time roles; I also hold a second position on the governing board of a university which has helped raise my profile in the region. I hope I can inspire others to become involved, using their skills to improve public services."

Julie Summerell
Public Appointment: Non-Executive Board Member for the Football Licensing Authority

Julie Summerell works full-time as a risk assessment and management consultant, putting skills gained in her everyday work to good use in her public appointment. The Football Licensing Authority ensures that people can attend football grounds in safety, comfort and security whatever their age, disability or other personal circumstances. It was working for oil companies in the private sector that Julie originally gained the expertise she now employs to improve public services.

"Boards need to be representative of the people they are serving. Don’t overlook the life skills you have. We can learn from other industries and cultures about how to do things better. My public appointment has taught me new management skills and has improved my networking skills. The work has been varied – from attending football matches and safety advisory group meetings with the inspectors to looking at the way that safety certificates are issued – and, while many people might not be aware such work goes on, the implications are huge for the public."

Yinnon Ezra MBE
Public Appointment: Trustee of the National Heritage Memorial Fund and member of the Museums, Libraries and Archives Council

As a Local Authority Chief Officer, Yinnon has extensive experience of initiating and delivering innovative change, through 'transformation' and collaborative working.

Yinnon is a member of the Museums, Libraries and Archives Council. He is also a trustee of the National Heritage Memorial Fund. With a background in local government, Yinnon is able to build strong links between these bodies and local communities.

"My initial contact with the public appointments process was not a good one... but I persisted as I felt that I had something to offer."

Amerdeep Somal
Public Appointment: Independent Police Complaints Commissioner

Amerdeep is a lawyer who has worked at the Crown Prosecution Service. As a member of the Independent Police Complaints Commission (IPCC), Amerdeep oversees investigations into the most serious complaints against the police. Her background as a criminal lawyer helps ensure that the IPCC upholds fairness to both complainants and police officers alike.

“I like to perform public roles which contribute towards the creation of a fairer, more diverse society – an ideal close to my heart."

Global Brand Leader
Bespoke Awards Partnership Investigation

A large global brand was looking for the right awards to partner for their onward marketing drive.

Recognising that there are thousands of potential awards to investigate and organisers to contact, the brand instructed Awards Intelligence to conduct a bespoke research analysis of the national and international awards landscape.

The results were outstanding; from the brand’s individual brief, AI investigated the sponsorship potential, benefits and reach of over 1500 awards. After analysing the results, a report was compiled detailing the top 50 awards that best met the requirements of the brand.

The brand has now engaged with a selection of awards organisers in mutually beneficial partnerships. As well as saving a great deal of time, they have reaped the long-term benefits of a thorough and comprehensive expert investigation. 

National PR & Communications Agency
Recognising our client's successes through the AI partnership service

As one of the largest PR and Communications organisations in the UK, we are privileged to manage the ongoing reputations of a large number of high-profile clients and organisations.

When it comes to advising our clients on how best to progress their career and company profile, we are the experts. However we recognise our own limitations when it comes to the Queen’s honours process and some of the more high profile business awards such as the Queen’s Award for Enterprise, which is why we always instruct Awards Intelligence to handle these on our behalf.

Year on year, AI have created outstanding nominations and applications for our clients, and with their help many of these people have now become the proud recipients of Queen’s honours. Their results for the Queen’s Awards for Enterprise have also been exceptional, and we don't hessitate to recommend them to our industry contacts and associates. 

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