The following case studies are made up of a mix of Awards Intelligence clients and other non-clients to give you a feel for the diverse types of organisations and people who win business awards and secure personal honours. As you will see they are from a wide range of backgrounds and possess a broad mix of skills



International Award Winner
Multi-award winning founder of the Bee Venom Mask, Heaven Health and Beauty

From local beautician to outstanding ambassador for the United Kingdom, Deborah Mitchell has achieved incredible international business success thanks to her innovative beauty product, the Bee Venom Mask.

Heaven’s all-natural Bee Venom Mask has become a much loved beauty treatment for royals and celebrities alike, including the Duchess of Cambridge, Gwyneth Paltrow and Danni Minogue.

With a list of awards now under her belt, including the Women in Business Award and the Best New Product or Service of the Year at the International Business Awards, Deborah’s achievements have secured her position as one of the UK’s leading businesswomen.


Multi-Award Winner

Ramsden International has been flying the flag for the British grocery industry for over 40 years. The award-winning company now operates in over 120 countries across the world.

Led by Sean Ramsden, the family owned and managed wholesale exporter of British groceries has created success through their focus on upholding the highest possible industry standards. Winning many national awards has helped them to continue building their reputation as the UK’s most celebrated grocery exporter.

Sean’s advice to any company looking to win awards is to “focus on what makes your business special, it doesn’t matter how big or how small the company might be, it’s the quality of what you do that counts.”


Queen’s Award for Enterprise Winner
International Trade

Thanks to their exceptional success in oversees trade, Ardent Ltd have grown from a small company in North Yorkshire, to a global provider of bespoke vehicle and plant fire suppression systems.

Since 1993 Ardent have been gathering pace as a market leader, focussing their specialist knowledge and service on protecting valuable mobile plant equipment from fire in some of the most challenging environments, including Asia, North and South America and Africa.

Neil Crowther, Managing Director has identified Ardent’s depth of knowledge and specialist team as the outstanding element that has helped them create success and now win a prestigious Queen’s Award for Enterprise.


IET President and Queen's honour recipient

The Institution of Engineering and Technology’s (IET) President has been recognised by the Queen in her 2012 Birthday Honours list.

Dr Mike Short, who is also Vice President at Telefónica Europe plc has been awarded a CBE. Dr Short has had a career spanning 37 years in electronics and telecommunications.

“It is a great honour to receive this personally for my contribution to the mobile industry even though many others have played such a great role.

“I am particularly pleased that it helps highlight how much mobile innovation and investment has done for society, skills and services. This is a truly great year to receive my medal after 25 years in the mobile industry and only 20 years since the first digital mobile phone was approved for connection to mobile networks,” he said.


Volunteer and Queen's honour recipient

Devon & Cornwall Crimestoppers volunteer Bob Widdecombe, was recognised in the 2012 Queen's Birthday Honours list. The former committee Chair, who still volunteers for the charity, was awarded an MBE 'For services to Crime Prevention and Sport in Plymouth, Devon.'

Bob received the award for his volunteer role within Crimestoppers in addition to his role as Chairman of the Plymouth Raiders basketball team and involvement in many other sports.

Bob said: "It's fantastic to see how Crimestoppers has grown since it first started in 1988 which is due to the numerous hard working volunteers that have worked tirelessly in all the regions and of course the management and staff at Crimestoppers headquarters, and also Lord Ashcroft and the board of Trustees. Without the help of all these people Crimestoppers would not be the success story it is today.

On being notified of his MBE, Bob said: "I got a letter in the post and one of the hardest parts, as it's confidential, was keeping it quiet for 6 weeks until it had been officially announced. I feel absolutely delighted, greatly honoured and really very humbled that they've given me this fantastic honour of an MBE.”


Entrepreneur and Queen's honour recipient

Mr Bucknall, one of the most recognisable faces on the Birmingham business circuit, who retired from the helm at Rider Levett Bucknall after 50 years last year, was awarded an OBE in the 2013 New Year honours list, for services to the construction industry.

The son of Charles Bucknall, who founded Bucknall Austin in 1947, David Bucknall is currently Quantity Surveying & Construction Professional Group chairman at the Royal Institution of Chartered Surveyors and also chairman of the Birmingham & Black Country Community Foundation.

He said: “My passion and enthusiasm for the profession is undiminished. There is a great opportunity for the quantity surveying and project management sector to take the lead in delivering better value across the whole life of buildings. So this OBE is a great honour and due recognition for the collaborative approach which I embrace.”


Nurse and Queen's honour recipient

Elizabeth Atere-Roberts, 60, from Lewisham, south London, was "delighted" to be appointed an OBE for services to healthcare in the 2010 New Year Honours list.

She recently retired as a specialist nurse for Lambeth, Southwark and Lewisham primary care trusts, where she ensured older people received the care and support they needed from the private sector and NHS.

Mrs Atere-Roberts said: "Having worked so hard for 40 years in healthcare, it is wonderful to be acknowledged in this way. I really am one of the lucky ones as I have loved working with older people and thoroughly enjoyed everything I have done."


**Please note that none of the Queen’s honours case studies used on this website are clients of Awards Intelligence. We never knowingly divulge the names of our personal clients and we only provide comments from corporate clients with their express permission.


Public Appointment: East of England Development Agency

Nitin Dahad started his working life as a technology journalist and worked his way through various corporate roles in the global technology sector. He then helped grow a small technology start-up business to a very successful exit and has applied his entrepreneurial skills to a number of emerging businesses. These experiences have proved invaluable to Nitin in his public appointment as a non-executive board member of the East of England Development Agency, where he is helping bring business and community groups together to grow the regional economy.

"My route to the public sector was through my desire to enable networking and support opportunities. Having the responsibility of a public appointment means you can influence change whether it is local or national. Public appointments are usually part-time roles; I also hold a second position on the governing board of a university which has helped raise my profile in the region. I hope I can inspire others to become involved, using their skills to improve public services."


Public Appointment: Non-Executive Board Member for the Football Licensing Authority

Julie Summerell works full-time as a risk assessment and management consultant, putting skills gained in her everyday work to good use in her public appointment. The Football Licensing Authority ensures that people can attend football grounds in safety, comfort and security whatever their age, disability or other personal circumstances. It was working for oil companies in the private sector that Julie originally gained the expertise she now employs to improve public services.

"Boards need to be representative of the people they are serving. Don’t overlook the life skills you have. We can learn from other industries and cultures about how to do things better. My public appointment has taught me new management skills and has improved my networking skills. The work has been varied – from attending football matches and safety advisory group meetings with the inspectors to looking at the way that safety certificates are issued – and, while many people might not be aware such work goes on, the implications are huge for the public."


Public Appointment: Trustee of the National Heritage Memorial Fund and member of the Museums, Libraries and Archives Council

As a Local Authority Chief Officer, Yinnon has extensive experience of initiating and delivering innovative change, through 'transformation' and collaborative working.

Yinnon is a member of the Museums, Libraries and Archives Council. He is also a trustee of the National Heritage Memorial Fund. With a background in local government, Yinnon is able to build strong links between these bodies and local communities.

"My initial contact with the public appointments process was not a good one... but I persisted as I felt that I had something to offer."


Public Appointment: Independent Police Complaints Commissioner

Amerdeep is a lawyer who has worked at the Crown Prosecution Service. As a member of the Independent Police Complaints Commission (IPCC), Amerdeep oversees investigations into the most serious complaints against the police. Her background as a criminal lawyer helps ensure that the IPCC upholds fairness to both complainants and police officers alike.

“I like to perform public roles which contribute towards the creation of a fairer, more diverse society – an ideal close to my heart."


Bespoke Awards Partnership Investigation

A large global brand was looking for the right awards to partner for their onward marketing drive.

Recognising that there are thousands of potential awards to investigate and organisers to contact, the brand instructed Awards Intelligence to conduct a bespoke research analysis of the national and international awards landscape.

The results were outstanding; from the brand’s individual brief, AI investigated the sponsorship potential, benefits and reach of over 1500 awards. After analysing the results, a report was compiled detailing the top 50 awards that best met the requirements of the brand.

The brand has now engaged with a selection of awards organisers in mutually beneficial partnerships. As well as saving a great deal of time, they have reaped the long-term benefits of a thorough and comprehensive expert investigation. 


Recognising our client's successes through the AI partnership service

As one of the largest PR and Communications organisations in the UK, we are privileged to manage the ongoing reputations of a large number of high-profile clients and organisations.

When it comes to advising our clients on how best to progress their career and company profile, we are the experts. However we recognise our own limitations when it comes to the Queen’s honours process and some of the more high profile business awards such as the Queen’s Award for Enterprise, which is why we always instruct Awards Intelligence to handle these on our behalf.

Year on year, AI have created outstanding nominations and applications for our clients, and with their help many of these people have now become the proud recipients of Queen’s honours. Their results for the Queen’s Awards for Enterprise have also been exceptional, and we don't hessitate to recommend them to our industry contacts and associates.



Honours client

January 2023

Absolutely delightful and amazing success of our nomination for the award of Dame to our candidate. Without doubt, this is absolutely down to the dedication and professionalism of the application led by Edward and the team at Awards Intelligence. Edward has the wonderful ability of bringing to life a creative and compelling story, together with in-depth empirical research to add to the richness of the application. He has huge amounts of patience, diligence and buckets of kindness. The team at The Oxford Partnership, Saudi Arabia, are extremely grateful for the recognition of all their work through the success of this nomination.

Honours client

January 2023

Thank you both – particularly Samira, for your expert assistance and authorship of this submission. It far exceeded any expectations I may have had when we first set off on this journey some months ago. I truly “get” the value-add from working with your organisation!


Heaven Health & Beauty Founder

Wow, I didn't realise just how fantastic my business was until I read the superb award winning entries you wrote for us! Many thanks, you are fab and I would definitely recommend you to anyone that wants to raise their profile and grow their business by winning awards.


Entrepreneur's Circle Founder

Awards Intelligence have helped us win three awards in just three months. They have given us that vital winning edge and saved us valuable time. We have now committed to an annual awards plan to ensure we keep up the momentum. I would recommend AI to anyone that is serious about awards success as they have certainly delivered for my businesses very quickly.


Founder, CEO & Trustee Forces Support

I'd like to say on behalf of myself and Forces Support that we are delighted with the service provided, you have been exceptional throughout. As we were going through a growth spurt you continued to update the paperwork and right up to the last minute when about 11pm the night before you added in some late developments i sent across.

I've had many bad experiences in the Third sector and only a few good ones, working with you has been the best to date, and not because we won an award as I've always had it in mind to email in and let you know how much I appreciated your attitude and laid back approach to my constant pestering.

I have already recommended AI and will continue to do so, the service was superb.


Seasalt Ltd

Thank you for all your help in building our entry to the Queen's Award for Enterprise. You clearly grasped how important sustainability is to Seasalt and we were delighted that your professional and innovative approach to constructing our entry highlighted our own exceptional achievements in the retail sector.


Double QAE winner, 2018

We are a young, innovative health-tech company with a cutting-edge range of DNA tests for analysing health fitness and nutrition markers for both sports performance and general consumers. We are thrilled and delighted to have won two Queen's Awards for Enterprise - one for Innovation and the other for International Trade. Awards Intelligence assisted in helping us to really understand the depth of information needed for our double win.


Managing Director Autobahn International Ltd

Thank you for your efficiency and expertise in compiling our recent award entry. You helped us to understand how to put forward our most outstanding achievements in a way that would be clear for the judges. We would definitely recommend you to other companies who deserve to be recognised for their success.


Insurance entrepreneur

Awards Intelligence helped us win eight awards making us the most award winning company in our insurance niche. When we sold the business this had a very positive impact on the attractiveness of the business to potential buyers and I estimate that the wins added around £500,000 to the overall value of the business.


Tecna Display

With only two weeks to go before the deadline, we approached Awards Intelligence specifically to help us win a Queen’s Award for Enterprise and with their expert help we achieved our goal. To win the most prestigious business award in the world at the first attempt is no mean feat. What seemed daunting at the start was made very easy by Awards Intelligence, especially with the time scale created by our financial year end. The quality of the service was fast, efficient and professional. I would wholeheartedly recommend Awards Intelligence.


Chief Executive Close Invoice Finance

We have had a long and fruitful relationship with Awards Intelligence. Over the last 12 months alone they have helped us win five company awards which has helped to raise the profile of the organisation and further enhance its reputation as the UK’s leading invoice finance solution. They offer an excellent service and I would recommend them to any organisation that takes winning awards seriously.


New Year's Honours List

Thanks for drafting such a professional nomination. You offer a truly outstanding service. I'm so glad my wife and I found you before she submitted the nomination. You are a great listener and an excellent writer. You made me sound brilliant!


Great work. You saved me so much time and I would never have been able to produce a submission that compelling!


I found your advice and hand’s on support invaluable. It can be difficult to decide what information to focus on in an application like this and to know what the Lords are looking for in a strong applicant. It’s been great working with someone who has a real understanding of the process.
First class application. Many thanks. All we can do now is keep our fingers crossed and wait! At least I know I’ve given it my best shot.
Wanted to let you know that I’ve been invited for an interview. Very excited! Can we meet up soonest to discuss the likely lines of questioning? Thanks for your continued support.


To be honest I wouldn’t have had the time to do all this myself and certainly wouldn’t have done such a compelling job!
I got it! Or should that be, ‘we’ got it! Thanks for a brill application I couldn’t have 
done it without you.
Just heard from xxx. It’s great news, I got the appointment. That makes three. Can you call me to discuss what I should go for next as ideally I’d like about half a dozen.


Queen’s Birthday Honours List

Just wanted to say a big thank you to you and your team for delivering a fantastic nomination for..... He was delighted to receive an MBE and when I showed him a copy of the nomination he was bowled over. It was the best birthday present I could ever have arranged for my father.


PCL Ceramics Limited

Thank you for helping us through the Queen's Awards application Lesley, you clearly did a brilliant job and we are thrilled that this has resulted in such a fantastic award that recognises our achievements as a UK SME business


NGF Europe Ltd

Many thanks for all your help in ensuring our application met the criteria for The Queen's Awards for Enterprise 2014. This award recognises the achievements of our R+D team, the company's commitment to technical development and manufacturing excellence, and our outstanding marketing team who brought the product to market. We are delighted to be celebrating such incredible success and believe this award will be of great value and importance to the future of our business


Head of Customer Experience DFS

DFS is so much more than just a retailer, and thanks to Awards Intelligence we have been able to highlight our outstanding charitable
partnerships and CSR projects on a national scale. Winning awards has not only enabled us to recognise and reward our employees’ achievements, it has allowed us continue building on our successes year on year. We wouldn’t hesitate to recommend Awards Intelligence to other businesses and individuals who are doing great work too.


Queen's Birthday Honours List

Many thanks to you and your team for helping us to get Mum’s work recognised.  She (and we) had a fabulous day and were delighted that Prince Charles really appeared to know who she was and what she had achieved.


WSET (Wine & Spirit Education Trust)

The Wine & Spirit Education Trust is the leading global provider of it's kind, so it was only natural that we selected the leading global awards partner to help us demonstrate how we stand out. Awards Intelligence did just that, guiding and supporting us with their expertise and experience to win a Queen's Award for Enterprise for International Trade.


KL Technologies LTD.

Thank you for helping us to win the Queen's Awards for Enterprise in the International Trade category. You helped us express our technical business in such an accessible way that the Queen's Awards Judges could see the importance of the work we do. Your identification of our CSR methods also helped us to demonstrate that we are not only commercially successful, but we are an organisation that cares about the footprint it leaves on the world.


Robertson Taylor W&P Longreach

Thank you so much for all your help with our Queen's Award entry, we are delighted to have been chosen as winners in the International Trade category. We wouldn't hesitate to recommend Awards Intelligence to others looking for support in the competition; your first-class advice and guidance ensured we had the best chance of success, and highlighted our unique business strategy as one of the World’s leading insurance brokers for the live entertainment industry.


Gen-X IT Ltd.

Thank you for turning around our Queen's Award entry in such a short amount of time. You captured the overall performance of Gen-X IT perfectly, highlighting how the different sides of the business work together to achieve optimum performance and added value for our global customers. Winning this award shows how far we have already come, and will lead us into the future with a real sense of pride.



An Awards Intelligence nomination is special. Not only will we save you a great deal of time and hassle, our experts will significantly increase the nominee's chances of success.

Honours Selection Committees judge a candidate's merits based on the nomination put forward. Our nominations are not simply an extended CV, a list of educational achievements, appointments, awards or posts, or a job description. Poor nominations often list these things, and a frequent complaint from the Committees judging the nominations is that the person recommended is "doing no more than their paid job".

Instead, our nominations define what is special about the candidates' achievements and show accurately, memorably and persuasively exactly how and where they have made a difference.

If you want to give someone the best possible chance of receiving recognition for their hard work and achievements, complete the form or contact us today on for a free assessment of their chances of success.


Give someone the best possible chance of receiving recognition for their hard work and achievements or help your business win the awards it deserves. Complete the form or call us for a free assessment of your chances of success.

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