Marketing on Mobile Awards 2015
Grand Prix
Most Effective Brand on Mobile – new for 2015
Most Effective Programmatic Buying Campaign – new for 2015
Best Brand Awareness Mobile Campaign/Strategy
Mobile Sales Promotion/Lead Generation/ Direct Response/Strategy
Relationship Building / CRM
Most Effective Mobile Advertising Campaign/Strategy
Mobile/Tablet Customer Facing App
Best use of Technology
Best use of Location Based Services
Best use of 3D/Augmented Reality
Most Effective Mobile Search Campaign/Strategy
B2B Sector Mobile Strategy/Campaign
Not-For Profit/Charity Mobile Strategy/Campaign
Professional Services Mobile Strategy/Campaign
Travel/Leisure/Sports Mobile Strategy/Campaign
Retail Mobile Strategy/Campaign
News/Media Mobile Strategy/Campaign
Chairman’s Award
Most Effective Mobile Agency – new for 2015
Most Effective Affiliate Campaign – new for 2015
Biggest Increase in ROI from a Mobile Campaign/Strategy
Best Product/Service Launch on Mobile
Integrated Media Strategy/Campaign
Mobile/Tablet B2B App
Mobile Optimised/Responsive Website
Most Innovative Use of Mobile
Best use of Video/Rich Media
User Experience/Usability
Best use of Social Media on Mobile
Financial Services Mobile Strategy/Campaign
Public Sector Mobile Strategy/Campaign
Recruitment Mobile Strategy/Campaign
Interactive Entertainment Mobile Strategy/Campaign
FMCG/Consumer Goods Mobile Strategy/Campaign