The first step to writing a successful business award entry is to choose a suitable award, plus a category that plays to your company’s strengths. It may sound obvious, but many people don’t appreciate that choosing the right award in the first place is critical to a successful outcome!
You may worry that your business isn’t ready to shine; that it isn’t the best of the best. The secret is working out where your company excels and leads the field in your sector. You don’t have to be the best in the world, the best in the country, or even the best in your industry, but you do have to be the best company or team to actually enter the category of your chosen award.
And – note to self – this doesn’t mean just thinking about it, forgetting about it, putting it on the back burner, or not bothering at all!
Most businesses CAN (and do!) win business awards if they are committed.
When considering which awards to enter, it is important to consider WHY you are entering awards; how do you want your business to be viewed, and who do you want to tell about your award when you do win? For example, if your company wants to attract new talent you may want to win awards for being a good employer. If your business offers first-class service to clients, then look to compete in categories that validate that message, e.g. ‘Best Customer Service’.
We understand your time is precious – especially right now – so we at Awards Intelligence can do all the hard work for you. Our average success rate of 65% (almost 2 in 3), is the best in the business. To increase your chances of winning the awards you deserve, let our experts professionally draft your entry for you AND take care of all the time-consuming admin, leaving you to do your day job!